What's your impression of business? Positive or negative? What's your fav. company and why?

I am growing more ascertained that I am on the right path...business journalism is exciting. Yes, you might be randomly picked on to discuss current business issues or share your personal experience in relation to that issue, and yes, you might be still a sleepyhead during that 9:30 a.m. class. But interviewing a publicly traded company? Learning about SEC, and basically, learning how to "find shit about companies" and write about them? I feel so pumped up.

Today we had interesting discussions about our general impressions of business, and whether the media reinforces or changes those impressions. Interestingly, most students' impressions are shaped by their personal experiences rather than the news they consumed. When's the last time you have heard good news about a company or a CEO? Rarely. Are we subconsciously more tuned in for bad news of businesses then? It's also perplexing how some students hold a positive view on big companies and how they improve our daily lives– meaning most points are delivered from a consumer's POV. As someone who's been working for a small business (and perhaps I am more cynical), I just find it hard to stay entirely on an employee's perspective (or laud big companies structure as I loathe inflexibility) when discussing these issues.